重大变革！詹姆斯库克大学首席营销官将带领中国市场团队，与澳大利亚同事携手共创未来

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文章来源：https://mp.weixin.qq.com/s/xXAMICTRc6RfIroikCUcOg

Please scroll down for the English version -Letter to Partners

摘要

最近大学市场团队进行了一次整合和调整。在调整后，大学首席营销官Dr. David Craig将带领中国市场团队携手澳大利亚同事，共同开启JCU First新模式，从而为大家带来更好的支持与服务。一起来看看首席营销官有什么话想对大家说吧！

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亲爱的合作伙伴们，

随着大学的不断发展，同时也会产生相应的变化，这一切都是大学追求进步和卓越的精神所致。今年，我们正式实施以JCU First为重心的新模式。对于学生和合作伙伴来说，这意味着我们出色的团队将与澳大利亚同事密切合作，并带来更广泛的课程和学科合作机会。

我们非常期待这种新的模式，这将提升大学所提供给您的服务与支持的质量。在此过程中，大学的组织结构发生了一些变化，作为大学的首席营销官，我将负责在国际市场中，与招生相关联的一切事宜。这一调整旨在使我们的团队与大学的战略目标无缝对接。

请放心，大学各部门的日常运作不会受到任何干扰，现有的招生团队将继续为您提供支持。

我要感谢刘宜先生过去几年中在领导团队方面所做出的卓越贡献，他的贡献是无价的。他将作为首席运营官，在大学内继续履行其它重要的领导职责，并将继续为我们的合作伙伴提供相应的支持服务。

感谢大家一直以来对詹姆斯库克大学的贡献和支持。如果您有任何问题，请随时与您所在地区的团队联系，我们将乐意在这个过渡期为您提供帮助。

最诚挚的问候，

David Craig

首席营销官

詹姆斯库克大学

English Version ✉️

Dear Partners,

As an organisation grows, change happens – all in the spirit of progress. This year, we are embarking on a new approach focused on JCU First. For your students and our partners, this means that our amazing team will also be working closely with Australian colleagues to make available opportunities to study and partner with a broader range of programmes and academic disciplines.

We are excited about this approach, which will add value to the services and support you are receiving. With that, there are some changes to the organisation, and as the University’s Chief Marketing Office, I will be handling the recruitment area of all our international markets. This shift aims to seamlessly align our teams with the University’s strategic objectives.

Please be assured that there will be no disruptions to the department’s day-to-day operations, and the existing recruitment team will continue to support you.

I am grateful to Mr Kelvin Liu for his exceptional leadership in steering the team over the past years. His contributions have been invaluable, and he will continue to lead excellently as he continues to take on his considerable and important duties within the organisation as the Chief Operating Officer. He will also continue to provide guidance to our approach to working with our educational partners.

Thank you all for your continued dedication and commitment to James Cook University. If you have any questions, please feel free to approach your regional teams, and we would be glad to assist you in this transition.

Warmest Regards,

David Craig
Chief Marketing Officer
James Cook University