项目背景
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更新时间:2024-09-25
开学时间9月
课程学制1年
学费33500.00/GBP
专业介绍
Study the MSc in Marketing programme and gain essential marketing knowledge needed to excel in increasingly challenging business environments. Through the course you will:
develop knowledge and skills in management and marketing subjects
explain and apply theories, models, frameworks, tasks and roles of management as well as other decision making within organisations and in relation to the external context
recognise and address ethical dilemmas in marketing and apply ethical and organisational values to situations and choices
develop the ability to think critically and creatively and organise thoughts, analyse, synthesise and critically appraise
develop the ability to apply knowledge and understanding to complex marketing issues, both systematically and creatively, to improve management and marketing practice.
推荐顾问
世界排名
语言要求
Write
6
21
65
总分
7
100
76
学术要求
任何专业
课程设置
Compulsory/Core modules:必修/核心模块
Research Methods for Marketing:市场营销的研究方法
Dissertation for Marketing:市场营销论文
Introduction to Marketing Management:营销管理导论
Consumer and Digital Cultures:消费者和数字文化
Digital Economy, Big Data and Platformization:数字经济、大数据与平台化
Networked and Influencer Marketing:网络化和有影响力的营销
Advertising and Media Strategies:广告和媒体策略
Integrated Digital Communications and Campaigning:综合数字通信和运动
Elective modules:选修模块
Brand Storytelling in the Digital Age:数字时代的品牌故事讲述
Brand Management:品牌管理
Sustainability Marketing, Ethics and CSR:可持续发展营销、道德与企业社会责任
Social and Political Marketing:社会和政治营销