伦敦大学玛丽女王学院市场营销和数字分析专业 项目网站

Marketing and Digital Analytics

英国 公立 商科

项目背景

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更新时间:2024-09-25

专业排名N/A

大学伦敦大学玛丽女王学院

开学时间9月

课程学制1年

学费33500.00/GBP

专业介绍

Study the MSc in Marketing programme and gain essential marketing knowledge needed to excel in increasingly challenging business environments. Through the course you will: develop knowledge and skills in management and marketing subjects explain and apply theories, models, frameworks, tasks and roles of management as well as other decision making within organisations and in relation to the external context recognise and address ethical dilemmas in marketing and apply ethical and organisational values to situations and choices develop the ability to think critically and creatively and organise thoughts, analyse, synthesise and critically appraise develop the ability to apply knowledge and understanding to complex marketing issues, both systematically and creatively, to improve management and marketing practice.

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语言要求

类型
雅思
托福
PTE
Listen
6
18
65
Speak
6
21
65
Read
6
19
65
Write
6
21
65
总分
7
100
76

学术要求

任何专业

课程设置

Compulsory/Core modules:必修/核心模块 Research Methods for Marketing:市场营销的研究方法 Dissertation for Marketing:市场营销论文 Al for Business:Al for Business Digital Economy, Big Data and Platformization:数字经济、大数据与平台化 Global Marketing and Communications:全球营销和传播 Networked and Influencer Marketing:网络化和有影响力的营销 Brand Storytelling in the Digital Age:数字时代的品牌故事讲述 Business Digital Analytics:商业数字分析 Dissertation - Working with Open Data:学位论文-使用开放数据 Elective modules:选修模块 Services Management:服务管理 Social Marketing for Social Justice:促进社会正义的社会营销 Sustainability Marketing, Ethics and CSR:可持续发展营销、道德与企业社会责任

申请案例

学生姓名:王**

毕业学校:俄勒冈州立大学

本科专业:Business Administration

基本背景: 一年级/GPA3.48/4/雅思0