Compulsory/Core modules：必修/核心模块 Understanding Consumer Behaviour：了解消费者行为 Research Methods for Marketing：市场营销的研究方法 Dissertation for Marketing：市场营销论文 Introduction to Marketing Management：营销管理导论 Consumer and Digital Cultures：消费者和数字文化 Global Marketing and Communications：全球营销和传播 Social Marketing for Social Justice：促进社会正义的社会营销 Sustainability Marketing, Ethics and CSR：可持续发展营销、道德与企业社会责任 Marketing Consultancy Dissertation：营销咨询论文 Elective modules：选修模块 Brand Storytelling in the Digital Age：数字时代的品牌故事讲述 Integrated Digital Communications and Campaigning：综合数字通信和运动 Advertising and Media Strategies：广告和媒体策略