Compulsory/Core modules：必修/核心模块 Introduction to Marketing Theory and Concepts：市场营销理论与概念导论 Relationship and Network Marketing：关系与网络营销 Research Methods for Marketing：市场营销的研究方法 Digital Marketing：数字营销 Dissertation for Marketing：市场营销论文 Al for Business：Al for Business Business Digital Analytics：商业数字分析 Integrated Digital Communications and Campaigning：综合数字通信和运动 Business Game：商业游戏 Elective modules：选修模块 Social Marketing for Social Justice：促进社会正义的社会营销 Brand Storytelling in the Digital Age：数字时代的品牌故事讲述 Sustainability Marketing, Ethics and CSR：可持续发展营销、道德与企业社会责任