Mandatory：强制性 Integrated Marketing Communication & Advertising：整合营销传播与广告 Marketing Management in the Digital Age：数字时代的营销管理 Marketing Strategy and Competitive Advantage：营销战略与竞争优势 Marketing Analytics：营销分析 Current Topics in Digital Marketing：数字营销的当前主题 Market Research in Practice in a Digital Context：数字环境下的实践市场研究 Optional：可选 Customer Behaviour：客户行为 Business to Business Marketing：企业对企业营销 Retail Marketing：零售营销 Services Marketing: customer experiences and digital interactions：服务营销: 客户体验和数字互动 International Marketing：国际营销 Digital Business：数字业务 User Experience (UX) Design and Web Analytics：用户体验 (UX) 设计和网络分析