牛津布鲁克斯大学市场营销专业项目网站

Global Marketing

英国公立商科

项目背景

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更新时间:2024-07-15

专业排名N/A

大学牛津布鲁克斯大学

开学时间9月,1月

课程学制1,2年

学费18350.00/GBP

专业介绍

You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with: live case-studies consultancy projects skills workshops. You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of: customer behaviours and expectations, and the variety of channels used to interact with customers analysing marketing data devising marketing strategy for global brands and organisations. You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.

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语言要求

类型
雅思
托福
PTE
Listen
5.5
17
65
Speak
5.5
20
65
Read
6
20
65
Write
6
19
65
总分
6
80
65

学术要求

任何专业

课程设置

Introduction to the Principles of Marketing:浅谈市场营销学原理 Professional and Academic Development:专业和学术发展 Research Methods for Events and Marketing:事件与市场营销的研究方法 Digital and Social Media Marketing Strategy:数字和社交媒体营销策略 Global Marketing Strategy:全球营销战略 Customer Insight and Engagement:客户洞察力和参与度 Digital Marketing and Analytics:数字营销和分析 Content Marketing Management:内容营销管理 Brand and Marketing Communications:品牌和营销传播 Strategic Brand Management:战略品牌管理 International Luxury Marketing:国际奢侈品营销 Managing the Luxury Experience :管理奢侈品体验