Compulsory modules：必修模块 Contemporary Digital Marketing Themes：当代数字营销主题 Digital Business Models：数字商业模式 Applied Digital Marketing Analytics：应用数字营销分析 Content Creation and Communication：内容创建和交流 Consumer Behaviour in the Digital Environment：数字环境下的消费者行为 Digital Marketing Planning：数字营销策划 Contemporary Digital Marketing Themes：当代数字营销主题 Digital Business Models：数字商业模式 Applied Digital Marketing Analytics：应用数字营销分析 Content Creation and Communication：内容创建和交流 Consumer Behaviour in the Digital Environment：数字环境下的消费者行为 Digital Marketing Planning：数字营销策划 Marketing in Practice：实践中的营销 Optional modules：可选模块 Managing Competitive Strategy：管理竞争战略 Marketing and New Product Innovation：营销与新产品创新 Service Design and Innovation：服务设计与创新 Leadership and Global Challenges：领导力和全球挑战 Principles of International Business：国际商务原则 Strategic Innovation Management：战略创新管理 Brand Design：品牌设计 Innovation Management：创新管理 Tourism and Marketing：旅游和营销 Entrepreneurship: New Venture Creation：创业: 新的创业创造 Analytics and Visualisation for Managers and Consultants：经理和顾问的分析和可视化 Marketing Analytics：营销分析 Marketing Analysis and Research：市场分析与研究 Purchasing and Supply Chain Management：采购与供应链管理 Consumption, Markets and Culture：消费、市场和文化 Entrepreneurship and Complete Sustainable Value Creation：企业家精神和完整的可持续价值创造 Sustainability and Behaviour Change：可持续性和行为改变 Innovation and Technology Policy：创新和技术政策 Managing Competitive Strategy：管理竞争战略 Marketing and New Product Innovation：营销与新产品创新 Service Design and Innovation：服务设计与创新 Leadership and Global Challenges：领导力和全球挑战 Principles of International Business：国际商务原则 Strategic Innovation Management：战略创新管理 Brand Design：品牌设计 Innovation Management：创新管理 Tourism and Marketing：旅游和营销 Entrepreneurship: New Venture Creation：创业: 新的创业创造 Topics in Business Analytics：业务分析中的主题 Analytics and Visualisation for Managers and Consultants：经理和顾问的分析和可视化 Marketing Analytics：营销分析 Marketing Analysis and Research：市场分析与研究 Purchasing and Supply Chain Management：采购与供应链管理 Consumption, Markets and Culture：消费、市场和文化 Entrepreneurship and Complete Sustainable Value Creation：企业家精神和完整的可持续价值创造 Sustainability and Behaviour Change：可持续性和行为改变 Innovation and Technology Policy：创新和技术政策