剑桥大学战略,市场与运营硕士专业 项目网站

Strategy, Marketing, Operations and Organisational Behaviour

英国 公立 商科

项目背景

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更新时间:2024-09-18

专业排名N/A

大学剑桥大学

开学时间10月

课程学制1年

学费39504.00/GBP

专业介绍

The MPhil in Strategy, Marketing and Operations (SMO) is an intensive nine-month programme that prepares you for continuation to the Cambridge Judge Business School (CJBS) PhD in the fields of strategic management, marketing, operations and technology management, or organisational behaviour. The educational aims of the programme are to prepare students for doctoral work in the fields of strategic management, marketing, operations and technology management, or organisational behaviour at CJBS. The programme is an integral part of the CJBS PhD programme for these fields

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语言要求

类型
雅思
托福
PTE
Listen
7
25
--
Speak
7
25
--
Read
7
25
--
Write
7
25
--
总分
7.5
110
--

学术要求

领域:含strong quantitative科目的专业如工程,经济学,运筹学,统计学,数学,物理学,计算机科学等

课程设置

The Strategic Management specialisation:战略管理专业 Organisations Strategic Innovation: 组织战略创新 Seminar in Strategy Content biennial: 战略内容研讨会两年期 Seminar in Strategy Process biennial: 战略过程研讨会两年期 Methods statistics core modules: 方法统计核心模块 Econometrics I: 计量经济学I Econometrics II: 计量经济学II Organisational Research Methods I II biennial content: 组织研究方法I II两年期内容 Econometrics I: 计量经济学I Econometrics II: 计量经济学II Fundamentals of Competitive Markets: 竞争市场基础 Marketing Strategy: 营销策略 Individual Research Project: 个人研究项目 Quantitative Marketing Models biennial: 量化营销模型双年度 Consumer Behaviour biennial: 消费者行为双年度 Game Theory Information Economics biennial: 博弈论信息经济学双年度 The Marketing specialisation: 营销专业 Organisational Behaviour: 组织行为 Fundamentals of Competitive Markets: 竞争市场基础 Marketing Strategy: 营销策略 Information Systems Innovation Organisational Change: 信息系统创新组织变革 Qualitative Research Methods: 定性研究方法 Further Econometrics Time Series: 进一步计量经济学时间序列 Behavioural Economics: 行为经济学 Economics of Networks: 网络经济学 Industrial Organisation: 产业组织 Development Economics: 发展经济学 Introduction to Operations Technology Management Research: 运营技术管理研究简介 Fundamentals of Competitive Markets: 基础竞争市场 Econometrics I: 计量经济学I Econometrics II: 计量经济学II Individual Research Project: 个人研究项目 Classics of Operations Technology Management Research biennial: 运营技术管理研究经典双年展 Advanced Topics in Operations Technology Management Research biennial: 运营技术管理研究高级主题双年展 Electives: 选修课 Game Theory Information Economics biennial: 博弈论信息经济学双年展 Organisational Research Methods I II biennial content: 组织研究方法I II两年期内容 Information Systems Innovation Organisational Change: 信息系统创新组织变革 Further Econometrics Time Series: 进一步计量经济学时间序列 Organisational Behaviour: 组织行为 Behavioural Economics: 行为经济学 Economics of Networks: 网络经济学 Industrial Organisation: 产业组织 Development Economics: 发展经济学 Econometric Methods: 计量经济学方法 Microeconomics I: 微观经济学I The Operations Technology Management specialisation: 运营技术管理专业化 Organisational Behaviour: 组织行为 Econometrics I: 计量经济学I Econometrics II: 计量经济学II Organisational Research Methods I II biennial content: 组织研究方法I II两年期内容 Seminar in Strategy Content biennial: 战略内容研讨会两年期 Seminar in Strategy Process biennial: 战略过程研讨会两年期 Electives: 选修课 Fundamentals of Competitive Markets: 竞争市场基础 Organisations Strategic Innovation: 组织战略创新 Organisation Theory: 组织理论 Marketing Strategy: 营销策略 Qualitative Research Methods: 定性研究方法 Information Systems Innovation Organisational Change: 信息系统创新组织变革 Further Econometrics Time Series: 进一步计量经济学时间序列 Behavioural Economics: 行为经济学 Economics of Networks: 网络经济学 Industrial Organisation: 产业组织 Development Economics: 发展经济学 Game Theory Information Economics biennial: 博弈论信息经济学双年展 Quantitative Marketing Models biennial: 定量营销模型双年度 Consumer Behaviour biennial: 消费者行为双年度