项目背景
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更新时间:2024-07-10
开学时间9月
课程学制1年
学费23248.00/GBP
专业介绍
Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.
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Mandatory courses：必修课程 International Strategic Marketing：国际战略营销 Contemporary Consumers：当代消费者 Digital Customer Experience：数字客户体验 Branding and Communications：品牌和传播 Digital Marketing Analytics：数字营销分析 Research Philosophy and Practice：研究哲学与实践 Optional courses (Choose one)：可选课程 (选择一门) Strategic Innovation Management：战略创新管理 Entrepreneurship and Creativity：企业家精神和创造力 Contemporary Business Technology：当代商业技术 Databases and Information Systems：数据库和信息系统 The Legal Context of Marketing：市场营销的法律背景 Project Management：项目管理 Social Media Marketing：社交媒体营销 Psychology for Marketing：市场营销心理学 e-Commerce Technology：电子商务技术
OfferEasy/找专业/ 英国市场营销/零售/广告/ 赫瑞瓦特大学数字市场营销硕士专业
