项目背景
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更新时间:2024-10-08
开学时间9月
课程学制1年
学费22700.00/GBP
专业介绍
Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.
The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake an Industrial Placement. MSc Marketing also comes with an optional Industrial Placement.
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总分
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课程设置
Innovation Management and New Product Development :创新管理与新产品开发
Consumer Behaviour:消费者行为
Customer Insights :客户洞察
International Marketing Across Cultures:跨文化国际营销
Research Methods and Consulting Skills :研究方法与咨询技巧
Strategic Marketing :战略营销
Integrated and Digital Marketing Communications :集成和数字营销传播
Digital Marketing: Models and Analytics :数字营销: 模型和分析
Brand Management :品牌管理
Sustainability and Corporate Responsibility :可持续性和企业责任
Management Analytics :管理分析
Global Value Chains, Strategy and Development :全球价值链、战略与发展
Project Management :项目管理