牛津布鲁克斯大学市场营销与品牌管理专业 项目网站

Marketing and Brand Management

英国 公立 时尚

项目背景

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更新时间:2024-10-08

专业排名N/A

大学牛津布鲁克斯大学

开学时间1月,9月

课程学制1,2年

学费18950.00/GBP

专业介绍

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels. With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

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语言要求

类型
雅思
托福
PTE
Listen
5.5
17
65
Speak
5.5
20
65
Read
6
20
65
Write
6
19
65
总分
6
80
65

学术要求

任何专业

课程设置

Introduction to the Principles of Marketing:浅谈市场营销学原理 Understanding Customer Behaviour:了解客户行为 Research Methods for Events and Marketing:事件与市场营销的研究方法 Professional and Academic Development:专业和学术发展 Strategic Brand Management:战略品牌管理 Brand and Marketing Communications:品牌和营销传播 Digital and Social Media Marketing Strategy:数字和社交媒体营销策略 Global Marketing Strategy:全球营销战略

申请案例

学生姓名:林**

毕业学校:Xianda College of Economics & Humanities, Shanghai International Studies University

本科专业:Exhibition Economy and Management

基本背景: 三年级/GPA75/4/雅思0