项目背景
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更新时间:2024-10-08
开学时间1月,9月
课程学制1,2年
学费18950.00/GBP
专业介绍
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
推荐顾问
语言要求
学术要求
课程设置
Introduction to the Principles of Marketing:浅谈市场营销学原理
Understanding Customer Behaviour:了解客户行为
Research Methods for Events and Marketing:事件与市场营销的研究方法
Professional and Academic Development:专业和学术发展
Strategic Brand Management:战略品牌管理
Brand and Marketing Communications:品牌和营销传播
Digital and Social Media Marketing Strategy:数字和社交媒体营销策略
Global Marketing Strategy:全球营销战略
申请案例
学生姓名:林**
毕业学校:Xianda College of Economics & Humanities, Shanghai International Studies University
本科专业:Exhibition Economy and Management
基本背景:
三年级/GPA75/4/雅思0