项目背景
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更新时间:2024-07-15
开学时间9月,1月
课程学制1,2年
学费18950.00/GBP
专业介绍
Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop: a strong foundation in marketing theory and practice a specialist perspective on digital marketing and how it integrates into an overall marketing framework the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
推荐顾问
语言要求
学术要求
任何专业
课程设置
Introduction to the Principles of Marketing :浅谈市场营销学原理 Understanding Customer Behaviour :了解客户行为 Research Methods for Events and Marketing :事件与市场营销的研究方法 Professional and Academic Development :专业和学术发展 Digital Marketing Analytics :数字营销分析 Customer Insight and Engagement :客户洞察力和参与度 Digital and Social Media Marketing Strategy :数字和社交媒体营销策略 Global Marketing Strategy :全球营销战略