阿斯顿大学应用人工智能专业项目网站

Business Administration

英国公立

项目背景

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更新时间:2024-07-16

专业排名N/A

大学阿斯顿大学

开学时间9月

课程学制1年

学费30000.00/GBP

专业介绍

The MSc Marketing and Analytics course will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions. The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations. This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
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--
--
Speak
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Read
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Write
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总分
6.5
93
67

学术要求

专业领域:不明确,可按任何专业尝试申请。

语言要求

1 雅思6.5,1个单项5.5,其余单项6。

2 托福93,听力11/19,阅读12/18,口语17/19,20/23,只能一个单项成绩为/前的分数,其余单项必须是/后的分数。

3 PTE67,1个单项59,其余单项64。

课程设置

Marketing Management:营销管理 Consumer Behaviour:消费者行为 Strategic Brand Management:战略品牌管理 Digital Marketing:数字营销 Descriptive Analytics:描述性分析 Decision Models:决策模型 Data Mining and Web Analytics:数据挖掘和网络分析 Performance Analytics:性能分析