The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.This course develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.Upon graduation, you could take up roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.