项目背景
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更新时间:2024-06-06
开学时间9月
课程学制1.5年
学费28570.00/GBP
专业介绍
Gain a solid grounding in the theory and practice of public relations with this highly- regarded Masters degree, which is accredited and/or recognised by the following professional and industry bodies: The Chartered Institute of Public Relations (CIPR) The Public Relations and Communications Association (PRCA) The International Association of Business Communicators (IABC). This course will appeal to graduates already working in public relations who wish to develop their careers through a Masters qualification, those seeking a career move into the sector, or those wishing to build on their first degree and start a PR career based on a strong personal and practical knowledge of the field.
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Contemporary Public Relations Theory and Practice:当代公共关系理论与实践 Organisational Strategy and Reputation:组织战略和声誉 Global Media and Cultural Landscapes:全球媒体和文化景观 Media Relations, Messaging and Influencing:媒体关系、信息传递和影响 Digital Communications and Social Media:数字通信和社交媒体 Collaborative Unit:协作单位 Media Relations, Messaging and Influencing (continued):媒体关系、信息传递和影响 (续) Digital Communications and Social Media (continued):数字通信和社交媒体 (续) Final Major Project:最终重大项目 Final Major Project by Dissertation:论文最终主要项目