Core modules：核心模块 Customer Experience Design：客户体验设计 Digital Marketing：数字营销 Operations Management and Change：运营管理和变更 Managing People and Organisations：管理人员和组织 Marketing Management and Strategy：营销管理与策略 Strategic Management & Organisational Analysis：战略管理与组织分析 Management Project Report：管理项目报告 Optional modules：可选模块 Marketing as Creative Practice：作为创造性实践的营销 Search Marketing：搜索营销 Applied Marketing Research and Insight：应用营销研究与洞察 Brand Management and Strategy：品牌管理与战略