斯特拉斯克莱德大学旅游市场管理专业 项目网站

Tourism Marketing Management

英国 公立 商科

项目背景

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更新时间:2024-10-04

专业排名23

大学斯特拉斯克莱德大学

开学时间9月

课程学制1年

学费28250.00/GBP

专业介绍

The MSc Tourism Marketing Management programme offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organisations worldwide. The course reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism. Students on the programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this programme.

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世界排名

2018年

23

2017年

30

语言要求

类型
雅思
托福
PTE
Listen
5.5
17
59
Speak
5.5
20
59
Read
5.5
18
59
Write
5.5
18
59
总分
6.5
80
60

学术要求

任何专业

课程设置

Core classes:核心类 Strategic Marketing Management:战略营销管理 Consumer Behaviour:消费者行为 International Marketing Research:国际市场研究 Brand Management & Strategy:品牌管理与战略 Dissertation:论文 Marketing Works: Group Project:营销工作: 团体项目 Dissertation Skills:论文技能 Destination Marketing Management:目的地营销管理 Managing Tourism Resources:管理旅游资源 International Services Marketing:国际服务营销 Elective classes:选修课 Contemporary Consumers:当代消费者 Customer Led E-Marketing:客户主导的电子营销 Export Marketing:出口营销 Integrated Marketing Communications:整合营销传播 International Culture & Heritage Marketing:国际文化与遗产营销 Sports Marketing in a Global Context:全球背景下的体育营销 Retail Marketing Management:零售营销管理