项目背景
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更新时间:2024-07-08
开学时间9月
课程学制1年
学费31100.00/GBP
专业介绍
This MA prepares you for a career in the challenging world of publishing. Taught by experts and practitioners and with masterclasses from industry leaders, the programme of study includes the knowledge, skills and understanding you need to become a successful publisher.The programme equips students with both a practical insight into how this complex industry functions and a range of transferable skills. These include training in editorial, sales and marketing skills, publishing business plans and their successful delivery, understanding how contracts work, copyright management, production processes, digital contexts, innovation and entrepreneurship.
推荐顾问
语言要求
Write
7
27
76
总分
7.5
109
80
学术要求
不明确
课程设置
Compulsory modules:必修模块
Publishing Contexts: 出版上下文
Sales Marketing and Promotion: 销售营销和推广
From Authors to Readers: 从作者到读者
Editing Writing and Communication in Publishing: 编辑出版中的写作和交流
Business Management in Book Publishing: 图书出版中的业务管理
Dissertation: 论文
Optional modules: 可选模块
Book Production: 图书制作
Academic and Journals Publishing: 学术和期刊出版
Theories of the Book: 书的理论
Illustration and Publishing: 插图与出版
Ethics in Publishing: 出版中的伦理