华威大学华威大学商业与市场专业专业 项目网站

Business with Marketing

英国 公立 商科

项目背景

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更新时间:2024-09-22

专业排名N/A

大学华威大学

开学时间9月

课程学制1年

学费36270.00/GBP

专业介绍

This MSc offers you the opportunity to study key business areas, whilst specialising in the field of marketing. Modules taught by our expert lecturers will give you a grounding in the foundational areas of business, as well as offering you the chance to gain specific insight through marketing modules of your choosing. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
--
21
59
Speak
--
23
59
Read
--
22
59
Write
--
21
59
总分
7
100
70

学术要求

任何专业,不建议市场营销专业。

雅思7,两个6或6.5,两个7。

课程设置

Core modules:核心模块 Global Branding:全球品牌 Service Marketing:服务营销 Strategy Analysis and Practice:战略分析与实践 Marketing:市场营销 Fundamentals of Economic Behaviour:经济行为的基本原理 Quantitative Methods for Business:商业的定量方法 Strategic Marketing:战略营销 Foundations of Financial and Management Accounting:财务和管理会计基础 Research Methodology and Dissertation or Business in Practice:实践中的研究方法和论文或业务 Optional modules:可选模块 Marketing through Social Media:通过社交媒体进行营销 Digital Marketing Technology and Management:数字营销技术与管理 Digital Working and Organisational Transformation:数字化工作和组织转型 Driving Innovation and Entrepreneurship through Marketing and Strategy:通过营销和战略推动创新和创业 Behavioural Economics:行为经济学 Marketing Analytics:营销分析 Big Data Analytics:大数据分析

申请案例

学生姓名:杨**

毕业学校:清华大学 Tsinghua University

本科专业:新闻学 Bachelor of Arts in Journalism

基本背景: /GPA3.44/4/雅思7

学生姓名:钱 **

毕业学校:中央民族大学

本科专业:英语

基本背景: /GPA89.7/100/雅思0

学生姓名:漕 **

毕业学校:四川大学

本科专业:经济

基本背景: /GPA86/100/雅思0

学生姓名:邵 **

毕业学校:武汉理工大学

本科专业:金融

基本背景: /GPA89.9/100/雅思0