项目背景
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更新时间:2024-07-16
开学时间9月,1月
课程学制1年
学费23500.00/GBP
专业介绍
If you’re looking to stand out from the crowd and kick-start your career in marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management. This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations. As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.
推荐顾问
语言要求
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总分
6.5
93
67
学术要求
专业领域:不明确,可按任何专业尝试申请。
语言要求
1 雅思6.5,1个单项5.5,其余单项6。
2 托福93,听力11/19,阅读12/18,口语17/19,20/23,只能一个单项成绩为/前的分数,其余单项必须是/后的分数。
3 PTE67,1个单项59,其余单项64。
课程设置
Marketing Management:营销管理 Marketing Research :市场研究 Marketing Strategy:营销策略 Analysis for Dissertation Research:论文研究分析 Ethics in Academic Practice:学术实践中的伦理 The Aston Global Advantage:阿斯顿全球优势 Business Project or Dissertation:商业项目或论文 Intellectual Property Strategy and Management:知识产权战略与管理 Accounting for Non-Financial Managers:非财务经理会计 Strategic Business Sustainability:战略业务可持续性 Marketing Channels and Strategic Salesforce Management:营销渠道和战略销售人员管理 Integrated Marketing Communications:整合营销传播 Consumer Behaviour:消费者行为 Strategic Brand Management:战略品牌管理 International Marketing Management:国际营销管理 Digital Marketing:数字营销 Content Marketing for Digital Media:数字媒体的内容营销 Strategic Management:战略管理 Digital Advertising:数字广告