项目背景
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更新时间:2024-10-05
开学时间2月,9月
课程学制1,1.5年
学费25400.00/GBP
专业介绍
Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.
By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.
推荐顾问
语言要求
Write
6
19
64
总分
6.5
88
67
学术要求
专业领域:任何专业。
本专业提供1.5和2年学制,但后者雅思要求7单项6.5。
课程设置
Compulsory courses:必修课程
DIGITAL MARKETING STRATEGY:数字营销策略
ENTREPRENEURSHIP AND THE DIGITAL ECONOMY:企业家精神与数字经济
MARKETING RESEARCH:市场研究
WEB ANALYTICS:网络分析
MARKETING ANALYTICS:营销分析
PERSPECTIVES ON CONSUMER BEHAVIOUR:关于消费者行为的观点
SOCIAL MEDIA MARKETING:社交媒体营销
DISSERTATION IN MARKETING:市场营销论文
Optional courses:可选课程
DESIGNING DIGITAL HOSPITALITY SERVICES:设计数字酒店服务
DIGITAL PROJECT DEVELOPMENT:数字项目开发