项目背景
`
更新时间:2024-07-10
开学时间10月,1月
课程学制1年
学费30500.00/GBP
专业介绍
Our Sport Marketing MSc programme will provide you with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that you can compete as a marketer in the fast-paced and ever-evolving sport business sector. This Sport Marketing master's programme has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way. You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.
推荐顾问
语言要求
Write
6
22
63
总分
6.5
92
67
学术要求
接受广泛专业
课程设置
Compulsory modules:必修模块 Research and Insight in the Sport Industry:体育产业的研究与洞察 Sport Marketing:体育营销 Strategic Sports Sponsorship:战略性体育赞助 Sport Public Relations and Communication:体育公共关系与传播 Digital Sotrtelling for Sports:体育数字视频 Optional modules:可选模块 Collaborative Project:协作项目 Sport Integrity :运动完整性 Sport, Politics, and Diplomacy:体育、政治和外交 Digital Technologies for Market Analysis:用于市场分析的数字技术 Sport Ecology:体育生态学 Sport Business Statistics and Analytics:体育商业统计和分析 Leadership, Diversity and Change in the Sport Industry:体育产业的领导力、多样性和变革
申请案例
学生姓名:魏**
毕业学校:Xiamen University of Technology
本科专业:Digital Media Technology
基本背景:一年级/GPA78.81/100/雅思0
学生姓名:郭**
毕业学校:中国矿业大学 China University of Mining and Technology
本科专业:行政管理 Bachelor of Science in Public Administration
基本背景:四年级/GPA84/100/雅思0