项目背景
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更新时间:2024-09-28
开学时间9月
课程学制1年
学费24800.00/GBP
专业介绍
Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.
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语言要求
Write
6.5
21
61
总分
6.5
88
61
学术要求
专业领域：交流学相关的专业如媒体，交流学，语言学，管理。
课程设置
Compulsory modules：必修模块
FUNDAMENTALS OF STRATEGIC COMMUNICATION：战略沟通基础
Research Methods for Strategic Communication：战略沟通的研究方法
ARGUMENTATION AND INFLUENCING STRATEGIES：论证与影响策略
Optional modules：可选模块
Big data and society B: foundations, politics, and policy：大数据与社会B: 基础、政治与政策
DIGITAL MARKETING：数字营销
Introduction to Data Science B ：数据科学导论B
Media and Politics: Theories and Cases B ：媒体与政治: 理论与案例B
Screen Cultures B ：屏幕文化B
Understanding Media Change B：了解媒体变化B
OfferEasy
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找专业
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英国传媒/交流/新闻
/ 利物浦大学战略传播专业
