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更新时间:2024-07-08
开学时间9月
课程学制1年
学费33450.00/GBP
专业介绍
Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.
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语言要求
Write
6.5
25
62
总分
7
100
69
学术要求
先修科目熟悉数据分析或统计软件,如EXCEL,SPSS等。
课程设置
Required modules:所需模块 Digital Marketing Strategy :数字营销策略 Digital Marketing Communications :数字营销传播 Digital Consumer Behaviour :数字消费者行为 Research in Marketing :市场营销研究 Marketing Analytics :营销分析 Dissertation :论文 Optional modules:可选模块 Social Media and Marketing :社交媒体和营销 Neuromarketing :神经营销 Omnichannel Retailing :全渠道零售 International e-Services Marketing :国际电子服务营销 Corporate Sustainability :企业可持续发展 B2B Marketing :B2B营销 Brand Management:品牌管理 Web Technologies :网络技术