诺丁汉大学国际旅游管理与市场营销专业 项目网站

International Tourism Management and Marketing

英国 公立 商科

项目背景

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更新时间:2024-09-24

专业排名N/A

大学诺丁汉大学

开学时间9月

课程学制1年

学费28200.00/GBP

专业介绍

Tourism is an enduring industry that offers numerous worldwide career opportunities. Our course will give you a complete set of essential business and marketing skills, with the potential to excel in global tourism management positions. You will gain an in-depth understanding of fundamental principles such as international business strategy, sustainable tourism management and business economics. Through our optional modules, you can then specialise in areas that align with your individual career prospects, including branding, digital marketing, corporate strategy and human resource management. Through the company-based project or dissertation you'll complete in the summer, you will demonstrate the practical application of your skills and knowledge through independent research relating to international tourism management and marketing. This advanced degree from Nottingham will help to bring you to the notice of prestigious employers who are looking for the skillset you will have, to make a real impact in their business

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语言要求

类型
雅思
托福
PTE
Listen
6
19
65
Speak
6
22
65
Read
6
20
65
Write
6
19
65
总分
6.5
90
71

学术要求

专业领域:任何专业,包括商业与管理类专业。

课程设置

Core modules:核心模块 International Tourism Management:国际旅游管理 Business Economics:商业经济学 Marketing Management in the Digital Economy:数字经济中的营销管理 Research Methods in Marketing:市场营销中的研究方法 Sustainable Tourism Management:可持续旅游管理 Optional modules:可选模块 Branding and Marketing Communications:品牌和营销传播 Business to Business Marketing:企业对企业营销 Corporate Strategy:企业战略 Digital Marketing:数字营销 E-Business:电子商务 Human Resource anagement:人力资源管理 International Business Strategy:国际商业战略 Launching an Entrepreneurial Business:开展创业 Managing for Sustainability:可持续发展管理 MSc International Tourism Management and Marketing Company Based Project:基于MSc国际旅游管理和营销公司的项目 MSc International Tourism Management and Marketing Dissertation:理学硕士国际旅游管理与市场营销学位论文