考文垂大学国际时尚营销专业 项目网站

International Fashion Marketing

英国 公立 时尚

项目背景

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更新时间:2024-07-20

专业排名N/A

大学考文垂大学

开学时间9月,1月

课程学制1,1.5年

学费20050.00/GBP

专业介绍

Explore the global context of fashion and the core features of the roles that marketing, management, branding, trends and digital content creation play within different and diverse fashion industry contexts. Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students. Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.• Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.Apply to study our International Fashion Marketing MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.

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语言要求

类型
雅思
托福
PTE
Listen
5.5
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Speak
5.5
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Read
5.5
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Write
5.5
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总分
6.5
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学术要求

专业领域:相关专业。

课程设置

Applied Professional Creative and Academic Fashion Practice :应用专业创意和学术时尚实践 Introduction to Strategic Fashion Marketing and Management :战略时尚营销与管理导论 Research Methods for the Creative and Service Industries :创意产业和服务业的研究方法 Creative Project Management for the Fashion Industry :时尚产业创意项目管理 International Fashion Marketing Project :国际时尚营销项目 Professional Development: Entrepreneurial Practice :职业发展: 创业实践 Final Semester Project Options:最后学期项目选项 Management MSc with Extended Professional Practice (LONT074):具有扩展专业实践的管理硕士 (LONT074)