考文垂大学国际营销管理专业项目网站

International Marketing Management

英国公立商科

项目背景

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更新时间:2024-07-20

专业排名N/A

大学考文垂大学

开学时间9月,1月,5月

课程学制1年

学费20050.00/GBP

专业介绍

On this course, you will explore a variety of topics related to international marketing and marketing management, including: The theory, skills and personal attributes it takes to be a successful international marketing practitioner. The latest in international marketing trends and their applications. Developing marketing skills pertinent to leading international business growth.The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
5.5
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--
Speak
5.5
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Read
5.5
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Write
5.5
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总分
6.5
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学术要求

专业领域:相关专业如市场营销,或商业和管理。

课程设置

Global Marketing :全球营销 Marketing, Strategy, Planning and Control :市场营销、战略、计划和控制 International Brand Management :国际品牌管理 Digital Marketing Strategy :数字营销策略 Contemporary Issues in Research :研究中的当代问题 Consumer Behaviour :消费者行为 Marketing Communications :营销传播 Marketing Metrics :营销指标 Leading Strategic Change through Creativity and Innovation :通过创造力和创新引领战略变革 Project:项目