项目背景
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更新时间:2024-07-20
开学时间9月,1月,5月
课程学制1年
学费20050.00/GBP
专业介绍
On this course, you will explore a variety of topics related to international marketing and marketing management, including: The theory, skills and personal attributes it takes to be a successful international marketing practitioner. The latest in international marketing trends and their applications. Developing marketing skills pertinent to leading international business growth.The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).
推荐顾问
语言要求
Write
5.5
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总分
6.5
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学术要求
课程设置
Global Marketing :全球营销 Marketing, Strategy, Planning and Control :市场营销、战略、计划和控制 International Brand Management :国际品牌管理 Digital Marketing Strategy :数字营销策略 Contemporary Issues in Research :研究中的当代问题 Consumer Behaviour :消费者行为 Marketing Communications :营销传播 Marketing Metrics :营销指标 Leading Strategic Change through Creativity and Innovation :通过创造力和创新引领战略变革 Project:项目