项目背景
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更新时间:2024-04-12
开学时间9月
课程学制1年
学费29670.00/GBP
专业介绍
Our Strategic Marketing MSc is a top-ranked marketing MSc. It is ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters In Marketing 2022.
Our marketing MSc equips you with the advanced knowledge and skills to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics.
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语言要求
Write
6
20
62
总分
6.5
92
65
学术要求
相关专业,或CIM资格+5年工作经验
课程设置
Strategic Marketing and Planning:战略营销和规划
Big Data, Insight and Analytics:大数据、洞察力和分析
Retailing and Omnichannel Management:零售和全渠道管理
CRM and Customer Experience:客户关系管理和客户体验
Marketing Consultancy Project:营销咨询项目
Digital Marketing and Social Media Marketing:数字营销和社交媒体营销
Accounting and Finance for Strategic Marketing:战略营销的会计和财务
Strategic Sales:战略销售
Integrated Marketing Communications:整合营销传播
Managing Brands:管理品牌
Consumer Behaviour:消费者行为
Marketing Research Methods:市场营销研究方法