项目背景
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更新时间:2024-07-21
开学时间9月
课程学制1年
学费22640.00/GBP
专业介绍
The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
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6.5
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6.5
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学术要求
课程设置
Luxury Brands: Retail, Digital and Marketing :奢侈品牌: 零售、数字和营销
Luxury Brand Management :奢侈品牌管理
Intellectual Property, Trademarks and Brands :知识产权、商标和品牌
Dissertation:论文
Consumer Behaviour :消费者行为
Psychology of Marketing and Advertising :市场营销与广告心理学
Marketing Strategy :营销策略
Project Management :项目管理
Tourism in Asia :亚洲旅游业
Cultural and Creative Tourism :文化创意旅游
Culture, Tourism and Regeneration :文化、旅游与再生
Cultural Relations and Diplomacy II: Explorations :文化关系与外交II: 探索
Museums and Galleries as Creative Entrepreneurs :博物馆和画廊作为创意企业家
Museums and Galleries as Creative Entrepreneurs – Communicating Culture :博物馆和画廊作为创意企业家-交流文化
Interpretation, Education and Communication in the Art Museum :艺术博物馆中的诠释、教育与传播
Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory :进取领导力: 领导力、企业和创新理论导论
Entrepreneurial Modelling :创业建模
Retail Data and Technology:零售数据和技术