项目背景
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更新时间:2024-07-18
开学时间9月
课程学制1年
学费23900.00/GBP
专业介绍
Study our dedicated digital marketing degree course at our Royal Holloway London Graduate School right in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era. Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics. On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.
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学术要求
课程设置
Introduction to Digital Marketing:数字营销导论 Search and Metrics:搜索和度量 Design Thinking:设计思维 Digital Brand Storytelling:数字品牌讲故事 Digital Consumer in Online Culture:网络文化中的数字消费者 Advertising in a Digital Era:数字时代的广告 Applied Digital Research Methods:应用数字研究方法 Individual Business ProjectFoundations in Professional Development:专业发展中的个人商业项目基础 Academic Integrity:学术诚信
申请案例
学生姓名:郑**
毕业学校:Hubei University of Technology
本科专业:Design Science
基本背景:一年级/GPA82/100/雅思5.5