The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It allows you to study international marketing and intercultural communication. Academic staff in Newcastle University Business School (NUBS) deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll learn how to apply them to real-world business challenges. The pathway equips you with relevant research techniques. You'll need these to investigate and critically analyse international marketing issues. This master's also focuses on rapidly developing issues surrounding global communications and brand management. You'll develop knowledge and key skills valued by employers in international marketing and international brand management. You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.