Compulsory core courses：必修核心课程
Marketing Management：营销管理
Strategic Skills for Marketers：营销人员的战略技能
Creativity Innovation & Change：创意创新与变革
Marketing Consulting Project：营销咨询项目
Elective courses：选修课程
Choose up to 8 elective courses：最多选择8门选修课程
Note: These courses are not available to students enrolled in 8414 or 7414 programs：注意: 这些课程不适用于注册8414或7414课程的学生
Services Marketing Management：服务营销管理
Relationship Marketing & CRM：关系营销与客户关系管理
Advertising, Promotion & Integrated Marketing Communication：广告、促销与整合营销传播
Digital Content andSocial Media Strategy：数字内容和社交媒体战略
Business to Business Marketing & Key Account Management：企业对企业营销和大客户管理
Advanced Marketing Strategy：高级营销策略
Global Marketing Strategy：全球营销战略
Advanced Topics in Marketing 1：市场营销高级主题1
Advanced Topics in Marketing 2：市场营销高级主题2
Brand Management：品牌管理
Consumer Behavior and Marketing Insights：消费者行为与营销洞察
Students completing 72UOC (12 courses) may apply to take up to 2 course electives from these additional courses, listed below;：完成72UOC (12门课程) 的学生可以申请从下面列出的这些附加课程中选修多达2门课程；
Applied Marketing Research：应用营销研究
Distribution, Retail Channels and Logistics：分销、零售渠道和物流
Creativity & Innovation in Marketing：营销中的创造力与创新
Digital Marketing：数字营销
International Marketing in Asia：亚洲的国际营销
Events Management and Marketing：事件管理和营销