Combine critical understanding of the cultural industries with the development of key business skills. You'll get a thorough grounding in how the cultural industries are structured, organised and operate. You'll also look at the policy framework they operate in and the unique professional roles and practices they've developed. On the business side you'll study entrepreneurial creativity, how to launch new ventures and lead entrepreneurial growth. Through this combination you'll come to appreciate the interrelationships between fundamental research and its practical application. By the end of the course you'll be: fluent in the financial, marketing and managerial aspects of the cultural industries ready to make a significant contribution to the cultural and creative sector of the economy