项目背景
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更新时间:2024-10-04
开学时间9月
课程学制1年
学费28250.00/GBP
专业介绍
The International Marketing programme is a specialist course for those who want to build on a previous business and marketing degree and study marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.
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语言要求
Write
5.5
18
59
总分
6.5
80
60
学术要求
专业领域:商业或市场营销专业。
先修科目:significant数量的市场营销内容科目。
课程设置
Core classes:核心类
Strategic Global Marketing:战略性全球营销
Cross-Cultural Buyer Behaviour:跨文化买家行为
International Marketing Research :国际市场研究
Brand Management & Strategy :品牌管理与战略
Marketing Works: Group Project:营销工作: 团体项目
Dissertation Skills :论文技能
Dissertation:论文
Elective classes:选修课
Destination Marketing Management:目的地营销管理
Managing Tourism Resources:管理旅游资源
International Services Marketing:国际服务营销
Contemporary Consumers :当代消费者
Customer Led E-Marketing:客户主导的电子营销
Export Marketing:出口营销
Integrated Marketing Communications:整合营销传播
International Culture & Heritage Marketing:国际文化与遗产营销
Sports Marketing in a Global Context:全球背景下的体育营销
Retail Marketing Management:零售营销管理