项目背景
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更新时间:2024-07-09
开学时间9月
课程学制1年
学费28600.00/GBP
专业介绍
Our Marketing MSc gives you all the key skills and knowledge you need to excel in high level marketing positions. There are countless marketing agencies and in-house corporate marketing teams across the world, so you will have far-reaching career opportunities. The skills you will learn can be applied across all businesses, so your ambitions don't have to be limited to a particular sector. Our core modules cover all the essential elements required by professional marketers. You can select optional modules that reflect your personal career goals and interests, enabling you to gain specialist knowledge of areas including branding, digital marketing and b2b marketing. As our course is accredited by the Chartered Institute of Marketing (CIM) it is mapped against their assessments of the industry’s needs. You can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost, which means that you'll graduate with two internationally recognised professional qualifications. This is a conversion course which is not designed for students with an extensive background in marketing. If your undergraduate degree contains modules with a marketing focus, please be aware that it is highly likely there will be overlap with your prior study. This should be considered carefully before applying
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语言要求
Write
6
19
65
总分
6.5
90
71
学术要求
任何专业(非市场专业)
课程设置
Compulsory courses:必修课程 Consumer Behaviour and Analytics:消费者行为和分析 Marketing Management in the Digital Economy:数字经济中的营销管理 Marketing Strategy:营销策略 Semester two:第二学期 Critical Marketing:关键营销 Research Methods in Marketing:市场营销中的研究方法 Summer:夏天 Applied Marketing Project:应用营销项目 Marketing Dissertation:市场营销论文 Optional courses:可选课程 Branding and Marketing Communications:品牌和营销传播 Business to Business Marketing:企业对企业营销 Digital Marketing:数字营销 Sustainable Tourism Management:可持续旅游管理
申请案例
学生姓名:秦**
毕业学校:安徽师范大学Anhui Normal University
本科专业:英语English
基本背景:一年级/GPA85/100/雅思0
学生姓名:王**
毕业学校:安徽农业大学
本科专业:Business English
基本背景:四年级/GPA89.96/100/雅思7.5
学生姓名:王**
毕业学校:武汉生物工程学院
本科专业:计算机网络技术
基本背景:/GPA80.64/100/雅思0
学生姓名:王**
毕业学校:Inner Mongolia Normal University
本科专业:Secretarial Science
基本背景:/GPA87.58/100/雅思6.5
学生姓名:--
毕业学校:University of California, Santa Cruz
本科专业:Business Management Economics
基本背景:/GPA3.57/4/雅思0
学生姓名:--
毕业学校:天津商业大学
本科专业:酒店管理
基本背景:三年级/GPA3.15/4/雅思0