卡迪夫大学卡迪夫大学市场营销策略硕士专业专业项目网站

Strategic Marketing

英国公立商科

项目背景

`

更新时间:2024-04-28

专业排名N/A

大学卡迪夫大学

开学时间9月

课程学制1年

学费27200.00/GBP

专业介绍

In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds. Consequently, marketing professionals with the ability to plan, strategise and operationalise creative campaigns are in demand by international organisations across industries and sectors. The business of changing the world is ours. Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference to the day-to-day operations of a local business. You'll take part in a live team consultancy project in organisations in Cardiff or the surrounding area. You’ll spend two months learning about their operating environment, analyse their business challenges and design marketing solutions before presenting your proposals to their management board. To complement this live project, our team of academic and practitioner experts will use internationally recognised research and real-world examples to introduce you to the latest developments in marketing and strategy. You’ll learn about digital media, consumer and organisational behaviour, integrated communications and societal campaigns, to ensure you have the professional knowledge, confidence and practical skills to stand out in the graduate job market.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6
20
62
Speak
6
20
62
Read
6
20
62
Write
6
20
62
总分
6.5
90
69

学术要求

专业领域:相关专业如商业,市场营销,或管理类。

先修科目:【GCSE层次的数学】+【至少3门市场营销科目如市场营销原理,marketing communications,消费者行为,关系营销,且先修科目成绩达到60%】。

课程设置

Core courses:核心课程 Project:项目 Strategic Marketing Management:战略营销管理 Behavioural Aspects of Marketing:营销的行为方面 Research in Strategic Marketing:战略营销研究 Integrated Marketing Communications:整合营销传播 Digital Marketing:数字营销 Marketing Metrics:营销指标 Marketing and Society:市场营销与社会 International Marketing:国际营销

申请案例

学生姓名:--

毕业学校:上海建桥学院

本科专业:市场营销

基本背景:/GPA85/100/雅思0