项目背景
`
更新时间:2024-07-08
开学时间9月
课程学制1年
学费33450.00/GBP
专业介绍
From brand management to consumer behaviour, this course provides you with the essential skills you'll need for a career in marketing. You'll be taught by expert researchers and experienced practitioners. And our central London location means there's plenty of career options when you graduate. It's an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We'll show you how to put that into practice in real industry situations.
推荐顾问
语言要求
Write
6.5
25
62
总分
7
100
69
学术要求
专业领域:任何专业(非市场营销专业)。
先修科目:建议申请人具有数据分析的能力及熟悉统计软件如Microsoft Excel 或 SPSS。
课程设置
Required modules:所需模块 International Marketing :国际营销 Marketing Theory & Practice :市场营销理论与实践 Consumer Behaviour :消费者行为 Marketing Strategy and Planning :营销策略和规划 Research in Marketing :市场营销研究 Research Project (Dissertation) :研究项目 (论文) Optional modules:可选模块 International e-Services Marketing :国际电子服务营销 Business to Business Marketing :企业对企业营销 Marketing & Sustainability :营销与可持续发展 Marketing Analytics :营销分析 Digital Marketing :数字营销 International Marketing Communications :国际营销传播 Brand Management :品牌管理 Marketing, Interaction & Technology :营销、互动和技术