The differences between nations and cultures have always posed exciting marketing challenges. Knowledge of international marketing theories and their application is of paramount importance in today’s fast changing global business environment. Our MSc International Marketing course provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail. Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus. This course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies.