项目背景
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更新时间:2024-07-08
开学时间9月
课程学制1年
学费32900.00/GBP
专业介绍
This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a broader marketing degree programme.
Our MSc Marketing programme helps students to achieve industry-recognised CIM and IDM qualifications, highly sought after by employers, preparing our graduates for a successful career in marketing.
Through the CIM accreditation, our MSc Marketing graduates can achieve CIM qualifications at an accelerated pace as they will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing.
Through the IDM accreditation, our MSc Marketing students can gain a Certificate in Digital and Data Driven Marketing and Student Membership of the Data and Marketing Association (DMA).
推荐顾问
语言要求
Write
6.5
22
64
总分
7
95
67
学术要求
专业领域商业、管理、市场营销、媒体/传播、广告、社会学或社会心理学。
课程设置
Mandatory 必修
Contemporary Issues in Marketing:营销中的当代问题
Effective Marketing Communications:有效的营销沟通
Understanding Customers, Consumers and Markets:了解客户、消费者和市场
Research Methods and Marketing Metrics:研究方法与营销指标
Dissertation / Applied Extended Project:学位论文/应用扩展项目
Optional 选修
Big Data in Marketing Intelligence:营销智能中的大数据
Creativity and Marketing:创意与营销
Digital Marketing: Strategy, Tools and Tactics:数字营销: 战略、工具和战术
Strategic Brand Management:战略品牌管理
Strategic Brand Management:战略品牌管理
Creativity and Marketing:创意与营销
Digital Marketing: Strategy, Tools and Tactics:数字营销: 战略、工具和战术
Big Data in Marketing Intelligence:营销智能中的大数据
申请案例
学生姓名:解**
毕业学校:北京交通大学(威海)
本科专业:工商管理
基本背景:
四年级/GPA77.4/100/雅思0
学生姓名:陈**
毕业学校:武汉科技大学 Wuhan University of Science and Technology
本科专业:市场营销 Marketing
基本背景:
四年级/GPA3.57/4/雅思6
学生姓名:高**
毕业学校:Beijing Technology and Business University
本科专业:Business Management
基本背景:
三年级/GPA88/100/雅思0