利兹大学International Marketing Management专业项目网站

International Marketing Management

英国公立商科

项目背景

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更新时间:2024-07-09

专业排名N/A

大学利兹大学

开学时间9月

课程学制1年

学费30250.00/GBP

专业介绍

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment. You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global distribution and supply chains. The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios. Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

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语言要求

类型
雅思
托福
PTE
Listen
6.5
22
64
Speak
6.5
24
64
Read
6.5
22
64
Write
6.5
22
64
总分
7
95
68

学术要求

任何专业

课程设置

Compulsory 必修 Global Marketing, Marketing Strategy, and Internationalization:全球营销、营销策略和国际化 International Consumer Behaviour and Cross-cultural Consumer Psychology:国际消费行为与跨文化消费心理 Management of Global Supply Chains and International Services:全球供应链和国际服务的管理 Marketing Research and Professional Skills :市场研究和专业技能

申请案例

学生姓名:徐**

毕业学校:East China University of Science and Technology

本科专业:economics

基本背景:四年级/GPA82/100/雅思0

学生姓名:俱**

毕业学校:广西大学 Guangxi University

本科专业:美术学 Bachelor of Arts in Fine Arts

基本背景:一年级/GPA84.25/100/雅思0

学生姓名:秦**

毕业学校:Dongbei University of Finance and Economics

本科专业:Accounting and Finance

基本背景:四年级/GPA87.46/100/雅思6.5

学生姓名:胡**

毕业学校:Shanghai Jianqiao University

本科专业:Business English

基本背景:四年级/GPA3.4/4/雅思6

学生姓名:--

毕业学校:华南师范大学

本科专业:编辑出版

基本背景:三年级/GPA3.44/5/雅思0

学生姓名:--

毕业学校:浙江工业大学

本科专业:广告学

基本背景:四年级/GPA2.96/5/雅思0