项目背景
`
更新时间:2024-07-09
开学时间9月 1月
课程学制1年
学费31850.00/GBP
专业介绍
Study the MSc in Marketing programme and gain essential marketing knowledge needed to excel in increasingly challenging business environments. Through the course you will: develop knowledge and skills in management and marketing subjects explain and apply theories, models, frameworks, tasks and roles of management as well as other decision making within organisations and in relation to the external context recognise and address ethical dilemmas in marketing and apply ethical and organisational values to situations and choices develop the ability to think critically and creatively and organise thoughts, analyse, synthesise and critically appraise develop the ability to apply knowledge and understanding to complex marketing issues, both systematically and creatively, to improve management and marketing practice.
推荐顾问
语言要求
Write
6
21
65
总分
7
100
76
学术要求
专业领域:任何专业。
学历不足,学校提供 Graduate Diploma in Humanities and Social Sciences。
课程设置
Compulsory/Core modules:必修/核心模块 Brand Management:品牌管理 Understanding Consumer Behaviour:了解消费者行为 Introduction to Marketing Theory and Concepts:市场营销理论与概念导论 Relationship and Network Marketing:关系与网络营销 Research Methods for Marketing:市场营销的研究方法 Digital Marketing:数字营销 Dissertation for Marketing:市场营销论文 Services Management:服务管理 Elective modules:选修模块 Entrepreneurship:企业家精神 New Product Development and Business Ecosystems:新产品开发和商业生态系统 International Business Strategy:国际商业战略 Risk and Crisis Management:风险与危机管理 Social and Political Marketing:社会和政治营销 Leadership in the Social and Public Sectors:社会和公共部门的领导 Entrepreneurship for Digital Technologies:数字技术的企业家精神 Social and Political Marketing:社会和政治营销 Funding and Financing in the Creative and Cultural Industries:创意和文化产业的资金和融资 Researching Powerful Organisations:研究强大的组织
申请案例
学生姓名:陈**
毕业学校:Lancaster University
本科专业:Business Studies
基本背景:四年级/GPA2.75/4/雅思0