项目背景
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更新时间:2024-07-10
开学时间9月
课程学制1年
学费29500.00/GBP
专业介绍
CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society
推荐顾问
语言要求
Write
6
21
60
总分
7
100
70
学术要求
任何专业
课程设置
Compulsory modules:必修模块 Advanced Marketing Seminars:高级营销研讨会 Marketing Analysis and Research:市场分析与研究 Marketing Strategy:营销策略 Integrated Marketing Communications:整合营销传播 Understanding Consumer Behaviour:了解消费者行为 Advanced Marketing Seminars:高级营销研讨会 Marketing Analysis and Research:市场分析与研究 Marketing Strategy:营销策略 Integrated Marketing Communications:整合营销传播 Understanding Consumer Behaviour:了解消费者行为 Dissertation (Marketing) or:论文 (市场营销) 或 Marketing in Practice:实践中的营销 Optional modules:可选模块 Accounting for International Managers:国际经理人会计 Principles of International Business:国际商务原则 Tourism and Marketing:旅游和营销 Consumption, Markets and Culture:消费、市场和文化 Brand Design:品牌设计 Purchasing and Supply Chain Management:采购与供应链管理 Digital Business Models:数字商业模式 Leadership and Global Challenges:领导力和全球挑战 Digital Marketing Planning:数字营销策划 Marketing and New Product Innovation:营销与新产品创新 Service Design and Innovation:服务设计与创新 Innovation Management:创新管理 Applied Digital Marketing Analytics:应用数字营销分析 Entrepreneurship: New Venture Creation *:企业家精神: 新的风险创造 * Sustainability and Behaviour Change:可持续性和行为改变 Accounting for International Managers:国际经理人会计 Principles of International Business:国际商务原则 Tourism and Marketing:旅游和营销 Consumption, Markets and Culture:消费、市场和文化 Brand Design:品牌设计 Purchasing and Supply Chain Management:采购与供应链管理 Digital Business Models:数字商业模式 Leadership and Global Challenges:领导力和全球挑战 Digital Marketing Planning:数字营销策划 Service Design and Innovation:服务设计与创新 Marketing and New Product Innovation:营销与新产品创新 Innovation Management:创新管理 Applied Digital Marketing Analytics:应用数字营销分析 Entrepreneurship: New Venture Creation:创业: 新的创业创造 Sustainability and Behaviour Change:可持续性和行为改变
申请案例
学生姓名:曹**
毕业学校:Xi’an Polytechnic University
本科专业:Bachelor of Arts in Environmental Design
基本背景:/GPA3.5/4.5/雅思0
学生姓名:刘**
毕业学校:悉尼大学
本科专业:人文系 法语专业
基本背景:/GPA70/100/雅思7
学生姓名:--
毕业学校:上海体育学院
本科专业:英语
基本背景:/GPA2.9/4/雅思0
学生姓名:--
毕业学校:东北林业大学
本科专业:工程管理
基本背景:/GPA76.86/100/雅思0
学生姓名:--
毕业学校:浙江工业大学
本科专业:广告学
基本背景:四年级/GPA2.96/5/雅思0