Compulsory courses：必修课程 Consumer Insights for Marketing Success：营销成功的消费者洞察力 Developing Market Intelligence Skills for Decision Making：发展决策的市场情报技能 Meaningful Marketing: Value Creation and Customer Engagement：有意义的营销: 价值创造和客户参与 Business Intelligence：商业智能 Achieving Service Excellence：实现卓越服务 Marketing Revolutionary Social Change：营销革命性的社会变革 Responsible Enterprise：负责任的企业 Integrated Marketing Communication：整合营销传播 Innovating Products and Customer Experiences：创新产品和客户体验 Brand Analytics：品牌分析 Industry, Markets and Stakeholder Capstone ：行业、市场和利益相关者顶点