Core Courses 核心课程 Organisational Behaviour and Design：组织行为和设计 Marketing Management and Planning：营销管理和计划 Customer Decision Making and Behaviour：客户决策和行为 Digital Marketing：数字营销 Services and Relationship Marketing Management：服务和关系营销管理 Global Marketing Strategy and Planning：全球营销战略和规划 Strategic Management：战略管理 Financial and Management Accounting：财务和管理会计 Integrated Marketing Communications：整合营销传播 Brand Development and Marketing：品牌开发与营销 Corporate Governance and Social Responsibility：公司治理与社会责任 Marketing Research in Practice：实践中的市场营销研究 Leadership in Contemporary Organisations：当代组织中的领导力 Directed Courses：定向课程 Managing Under Uncertainty：在不确定性下进行管理 Managing Human Resources in International Organisations：管理国际组织中的人力资源 Entrepreneurship and Innovation：创业与创新 Human Resource Management：人力资源管理 Negotiation and Conflict Resolution：谈判和解决冲突 Human Resource and Organisational Development：人力资源与组织发展 Economics of Competitive Advantage：竞争优势经济学 Process Analysis and Problem Solving：过程分析和问题解决 Business Intelligence for the Enterprise：面向企业的商业智能 Cloud Computing and Mobile Applications for the Enterprise：面向企业的云计算和移动应用 The Digital Economy：数字经济 Big Data：大数据 Project Planning and Management：项目规划和管理 Advanced Communication Skills：高级沟通技巧 Negotiation in a Legal Context：法律背景下的谈判 Corporate Finance：公司财务